Gartner’s Magic Quadrant MMH 2020: We’re Challenging the Status Quo of Tired Marketing Clouds
We did it...again! We are excited to bring yet another trophy to the case with our Challenger position in Gartner’s Magic Quadrant and Critical Capabilities for Multichannel Marketing Hubs 2020.
In case you missed the news, we are now:
- Named a Challenger by Gartner in the Gartner Magic Quadrant and Critical Capabilities for Multichannel Marketing Hubs 2020, citing that brands seeking to “unify customer data for cross-channel execution across the customer life cycle should consider Cheetah Digital’s Customer Engagement Suite”
- Leader in Email via The Forrester Wave™: Email Marketing Service Providers, Q2 2020 report
- Leader in Loyalty via The Forrester Wave(TM): Loyalty Technology Platforms, Q2 2019 report
- Recognized by Forrester as one of the only solutions in the market to capture zero-party data at scale; that’s self-reported data that makes first-party data even more powerful
- Have garnered the most features of any provider assessed by the CDP Institute
What does it mean to be a Challenger?
We are incredibly honored to have been named a challenger in this report. This move from our previous Niche placement in 2018 was the largest move by far across any of the other vendors in this report. But what does this mean? Let's break it down.
To us, being a challenger means just that — we are challenging the status quo as the alternative to heavy and tired marketing clouds and separated from the crowded field of CDP and ESP players. We are the best of both worlds, sitting in between with capabilities on both sides. Antiquated and cumbersome technology providers have fallen behind on the times, and there’s an increasing need for agility in the tools marketers should be using today in order to serve the ever-changing demands of consumers. Cheetah Digital, the world’s largest independent cross-channel marketing platform, is proud to be an alternative to the traditional marketing clouds that marketers have been faced with choosing from in the past.
Cheetah has been on a mission these past few years to reinvest our revenue back into the platform to innovate on solutions that power the needs of our clients and prospects. Cheetah Digital’s recognition as a Challenger show we are succeeding in many of the areas that serve the modern marketer and demonstrates our commitment to innovation. It is also a testament to our amazing global team that works on iterating our product every day. Gartner recognizes this as they stated in their report, “The launch of the Customer Engagement Suite represents a significant product overhaul for Cheetah Digital, building on acquisitions and internal development over the past two years. The four Customer Engagement Suite modules (Cheetah Engagement Data Platform (EDP), Cheetah Messaging, Cheetah Experiences and Cheetah Loyalty) give marketers a comprehensive set of tools to manage customer data and engagement across channels and journey stages.”
To break it down even further, here’s a quick excerpt from the report on what our customers had to say:
“Cheetah Digital achieved its highest scores for customer profile management, marketing channel support and real-time decisions/recommendations. Client references gave Cheetah Digital high marks (scoring the vendor 4.5 or higher) across every critical capability. They also gave the company above-average scores relative to the other vendors in this research for overall experience, the company’s service and support functions, its overall product capabilities, and ease of use in working with the software.”
According to the report, “Reference clients cited the company’s breadth of services and its dedication to customer success as key reasons for selecting Cheetah Digital.” We are proud to serve some of the best enterprise digital marketers around the globe and are excited to have the support of third-party analysts around our mission. If you want to work with a martech partner that reinvests 25% of topline revenue into innovation to help you stay ahead of your competition — get in touch.
Download the Gartner report below.
Patrick is SVP of Product Marketing at Cheetah Digital, focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Prior to Cheetah Digital, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and holds an MBA from Boston University.