An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
COBS Bread set out to launch a new loyalty strategy.. and they smashed their acquisitions goals!
Learn how Outback Steakhouse, Carrabba’s and other Bloomin’ Brands restaurants are using data and cross-channel to drive revenue.
VF Corp owns Vans, The North Face and other passion brands. Learn how their emotional loyalty strategy amassed over 10 million members… and growing!
Cheetah delivered a significant revenue increase with 50%+ email open rates and 84% conversions to their highest loyalty members. You can too!
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes Discovery Inc. is one of the leading developers of engaging lifestyle content in the home, nature, science, and travel sectors for television, online, and emerging digital platforms. Whether it be the Cooking Channel, DIY Network, Travel Channel, or HGTV (to name a few),
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.