Cookie Notice

How Cheetah Digital uses cookies, pixels, and similar technologies, and how you can control them.

Updated: September 10, 2021


Cheetah Digital uses cookies and similar tracking technologies such as pixel, tags, cookies and similar technologies to provide an optimized and secure experiences to our website visitors. This notice provides you with information about how we use these technologies and how to control them for this website. This document does not apply to cookies that may be part of Cheetah Digital's product offerings, but from the perspective of our customers who may use such cookies the same principles will apply.


What are cookies?


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the are different types of cookies, and they support a range of business needs. Most web pages contain elements from multiple web domains so when you visit, your browser may receive cookies from several sources. This includes third parties that we have hired to provide services on our behalf, such as site analytics or sales intelligence.


Cookies are commonly grouped into the following general categories:

  • First party cookies are cookies that are placed by Cheetah Digital when you visit our website.

  • Third party cookies are placed by a someone other than Cheetah Digital. Please note that we do not control the collection or further use of data by third parties.

  • Session cookies are temporary cookies that are erased once you close your browser while persistent or permanent cookies stay on your device until you manually delete them or until your browser deletes them based on the duration period specified in the persistent cookie file.

  • Essential technical cookies are necessary to allow the technical operation of our website, to ensure the security of our website and login portals, and to store your consent choices.

  • Performance measurement cookies collect data on the performance of our website such as the number of visitors, the time spent on the website and error messages.

  • Functionality cookies increase the usability of our website, such as by remembering you as a registered user and your choices regarding display language, timezone and so on.

  • Marketing cookies enable us to promote our brand and products, and to engage in personalized marketing and advertising.


What are related tracking technologies?


  • Tracking URLs, also known as "tracking links",  are commonly used to track the performance of marketing and advertising campaigns across websites and engagement channels. For example, if an individual clicks-through a link in an email message, they would be redirected through a Cheetah-specific link to the website content designated from the email.  During this website redirection process, Cheetah will attempt to deliver a campaign measurement cookie to the email recipient's browser. 

  • Pixels, also known as "tags", “web beacons” or "clear GIFs", are pieces of code or small electronic images (1x1), that are ordinarily not visible to website visitors and email recipients and may be associated with cookies on the visitors' browser or device. Pixel tags allow us to count users who have visited certain pages of the Site, to deliver branded services, to provide online advertising, and to help determine the effectiveness of promotional or advertising campaigns.

  • Mobile device identifiers, also known as a universally unique ID or “UUID” are strings of characters that are incorporated into a device by its manufacturer and can be used to uniquely identify that device (for example an Advertising ID assigned to a tablet running the Android operating system). Different device identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. A given device may have several different unique device identifiers. Unique device identifiers can be used for various purposes, including security and fraud detection, syncing services such as a user’s email inbox, remembering the user’s preferences and providing relevant advertising.

  • Local storage enables websites to store and retrieve data in a browser on a device. When used in “local storage” mode, the browser or device enables data to be stored across sessions (for example, so that the data are retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML 5.


How and why do we use cookies on our website?


Cheetah Digital or our service providers use cookies to uniquely identify your browser or mobile device, and where necessary andpossible to associate a known user with a unique ID such as a cookie ID. Like many services, we use these technologies to track visits to and across our website, analyze trends, gather demographic information about our website visitors (such as age range or zip code), and administer our website. We may also use these technologies in connection with our business communications and promoting our brand on other websites.

The table below explains the cookies we use and why:



How can you control Cookies?


  • Using your browser and device settings. Many of the cookies used on our website and through emails can be enabled or disabled through your browser or mobile device. For example, to disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.

  • Industry tools. You can opt-out of online targeted advertising from companies participating in the DAA program through the DAA Consumer Choice page, which is available in versions for desktop and mobile browsers. The DAA also offers a separate choice tool for the collection of cross-app data on mobile devices for online targeted advertising and other applicable uses. You can install the DAA's AppChoices app. European residents may opt-out of targeted advertising using the IAB Europe opt-out platform. Please note you may continue to receive generic or non-personalized ads even after opting out.


To learn more about cookies and similar technologies, and how to control them on your particular browser or device please visit or