CEO Sameer Kazi on how Cheetah Digital's Customer Engagement Suite came to be
Sameer Kazi has spent decades in MarTech. As CEO of Cheetah Digital, he leads the world's largest independent multichannel marketing platform for B2C brands. Learn how Cheetah Digital started, why it exists, and what problems the Customer Engagement Suite solves for clients. Hear how to avoid the 'fake til you make it' mentality and how Sameer's approach to unified data storage and 360-degree view of customer data differentiates from all other platforms today.
2:20 - Sameer's personal journey to his current role as CEO of Cheetah Digital
9:45 - Outlining the Customer Engagement Suite and its unique value to marketers
20:20 - How Cheetah Digital builds solutions that solve real problems unique to each industry
26:25 - Why customer journeys are not 'built' but rather need to be agile enough to observe and influence the consumer at the right time, in the right channel
32:49 - Why Cheetah Digital has focused on being a unified platform versus the current landscape of disparate cloud-based point solutions
Thank you to Sameer for joining us. Curious about how we can work with your brand? Request a demo and chat with a member of our sales team.