It’s time to get personal. Simple product and purchase-focused loyalty tactics aren’t enough to meet the growing expectations of today’s empowered customers. Brands need to focus on advancing their personalization in order to capture the consumers attention and deliver value across the entire customer lifecycle in order to build true emotional loyalty.
This report by Forrester outlines how marketers should adjust their personalization approach to create memorable and meaningful experiences to build emotional loyalty and drive growth in customer lifetime value.
The report will uncover answers to:
- What data points are most effective when it comes to personalizing content and experiences?
- What’s the best process to follow when looking to improve my personalization strategy?
- How can I measure the impact of my personalization efforts?