Client Success: Zero-Party Data Win with Pure Archery Group
Generated $250k from one email campaign using zero-party data
Sees 50%+ open rates when personalizing subject lines
Garners 5x engagement rate lift in ad campaigns using zero-party data
Could zero-party data actually propel your brand forward during a pandemic? As Pure Archery proves, the answer is decidedly yes. COVID-19 lockdowns in the spring of 2020 meant that marketing efforts had to pivot and turn to the data they had collected directly from consumers. Doing so led to unique sales opportunities in a socially-distanced manner.
Travel with us to the forests of rural Oregon for a treetop discussion with Jeff Suiter, the Director of Marketing for Pure Archery Group. Jeff brings to life the story of how Pure Archery’s seven brands grew a successful direct-to-consumer business by putting first- and zero-party data at the center of their sales strategy. Learn how they drove significant revenue while their competitors were stalled during COVID-19 lockdowns and why they get over a 5x lift in advertising engagement using their zero-party data. The benefits are still being realized, as they recently saw over $200k of revenue from a single email.
Jeff Suiter is the Director of Marketing at Bowtech Archery, an archery manufacturer that is leading the industry with innovative technological advancements and includes industry-leading brands such as Diamond Archery, Excalibur Crossbows, Tightspot, Ripcord, Black Gold, and Octane Accessories.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.