Loyalty Roundtable: Mark Johnson, CEO & CMO at Loyalty360
In this Loyalty Roundtable video, Mark Johnson, who serves as the CEO and CMO at Loyalty 360, discusses the challenges marketers are facing in today’s world. He offers answers to these three questions:
- What competitive advantages do you think having a customer program will give you for the recovery period?
- Can you share your plans for changes to your customer engagement strategies based on what you think you'll do once life returns to normal?
- What has been the customer reaction to the launch of your customer program in the current climate?
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