Loyalty Roundtable: Sarah Richardson, Chairperson at Australian Loyalty Association

Sarah Richardson joins our roundtable in discussing what is important to marketers currently and how they’re combating challenges during today’s times. She answers these questions:

  • What competitive advantages do you think having a customer program will give you for the recovery period?
  • Can you share your plans for changes to your customer engagement strategies based on what you think you'll do once life returns to normal?
  • What has been the customer reaction to the launch of your customer program in the current climate?

Sciensa is a marketing and loyalty consulting firm in Australia.